Experiential marketing and customer loyalty from a chain of retail stores located in Lima. Espíritu Emprendedor TES, [S. l.], v. 3, n. 4, p. 28–44, 2019. DOI: 10.33970/eetes.v3.n4.2019.173. Disponível em: https://espirituemprendedortes.com/index.php/revista/article/view/173. Acesso em: 11 nov. 2026.