Creativity techniques applied to business innovation in Ecuadorian start-ups: a systematic review of their impact on the generation of disruptive business models (2020–2025). Espíritu Emprendedor TES, [S. l.], v. 10, n. 1, p. 21–39, 2026. DOI: 10.33970/eetes.v10.n1.2026.462. Disponível em: https://espirituemprendedortes.com/index.php/revista/article/view/462. Acesso em: 11 nov. 2026.