Análisis del turismo sostenible en la provincia de Utcubamba, Amazonas-Perú

Abstract

The present study was carried out with the objective of analyzing the importance of sustainable tourism development in the province of Utcubamba in the department of Amazonas, Peru. The methodology is based on a holistic syntagma of mixed approach. Forty tourists who visited the province participated in the sample. For the quantitative analysis, a survey was conducted to tourists between the ages of eighteen and fifty years old, from where the results, exposed in the Pareto diagram, show three critical problems, as a first problem, there were not enough especialized official tourist guides to carry out tourist activities in the area, likewise it was perceived, as a second problem, the dissatisfaction from visitors due to few tourist information they received, and finally, as a third problem, it was detected that the establishments which are part of the tourist market of the province offer poor service of quality to the tourists. In the case of qualitative analysis, interviews were conducted with people who work in the agricultural sector and in the tourism area of Utcubamba, where the result was a deficiency of tourism promotion about the activities and visits that can be done, but they have not been done due to the lack of value and preservation of the natural and cultural resources of the province, lack of tourism security, and also limited recognition by the inhabitants of the tourism resources and cultural identity. Strategies were proposed to encourage the development of sustainable tourism in order to achieve positive effects on living standards of the inhabitants and to achieve long-term sustainability by protecting the cultural identity of the community and promoting the development of responsible tourism.